Sergei Fedorov and white Nike skates – name a more iconic duo, we’ll wait.
Unbelievable skating skills, superb hands and the ability to just think the game at a higher level, Sergei Fedorov truly had all the tools necessary to dominate a hockey game. While his offensive skills alone were enough to make him a great player, it was his staunch play in his defensive end that truly set up apart from his peers. Well, that and his legendary on-ice style.
Fedorov would start his NHL career in 1990 using a Louisville TPS stick, Rawlings gloves, Tackla pants, Bauer skates and a CCM helmet.
Brand loyalty was clearly not a top priority for the young rookie.
In 1996, Fedorov signed a 4-year deal with Nike, appearing in several commercials promoting their uniquely designed, white skates. The timing couldn’t have been better for Nike, as Fedorov went on to help the Red Wings capture back to back Stanley Cup Championships in 1997 and 1998. He would also help the Red Wings win the 2002 Stanley Cup – their third championship in six years.
After a long contract dispute with the Red Wings in the 2003 off-season, Fedorov signed a contract with the Mighty Ducks of Anaheim. He registered his 1000th career point as a member of the Ducks using an Innovative 1100 stick, Mission gloves, Tackla pants, Graf skates and an Itech helmet. In 2005, he was surprisingly traded to the Columbus Blue Jackets after playing just 5 games for the Ducks. Just 3 years later, he was traded again at the NHL trade deadline to the Washington Capitals where he was able to help a dynamic young Russian winger named Alex Ovechkin make the transition to life in North America.
After 2 seasons with the Capitals, Fedorov retired from the NHL and returned to Russia to play for the KHL’s Metallurg Magnitogorsk. In his last NHL season, Fedorov used a Reebok 10K stick, Warrior Franchise gloves, Tackla pants, NikeBauer Supreme One95 skates and a Mission Intake helmet.